3x call volume. $0 ad spend. 6 months.
How a roofing contractor eliminated $4K/month in Google Ads and tripled their inbound calls with our done-for-you Google Maps SEO system.
$4K/month in ads. 34 calls. Feast-or-famine.
This roofing contractor was spending $4,000/month on Google Ads and getting 34 calls — many of which were unqualified or shared leads. Their Google Business Profile had only 15 reviews, no service listings, and was ranking on page 2 for most roofing keywords.
Storm season was their only reliable pipeline. The rest of the year was unpredictable. They needed a system that generated consistent, qualified inbound calls without the ad dependency.
6 months from ad-dependent to organically dominant.
100-point audit revealed 16 high-intent roofing keywords. GBP had wrong categories, no service listings, and only 15 reviews. Competitor analysis showed 3 roofers dominating with better profiles.
Complete GBP overhaul — roofing services, storm damage categories, project photos, and emergency availability. Built 50+ citations. Launched aggressive review generation campaign.
'Roof repair [city]' entered top 5. Review count hit 38. Google Ads paused for test — organic calls held steady. Client saved $4K in ad spend.
Top 3 for 6 keywords including 'roofing contractor near me'. Inbound calls hit 78/month — already 2x the baseline. Ads permanently cancelled.
Top 3 for 11 keywords. 112+ monthly inbound calls. Storm damage keywords ranking just in time for storm season. Pipeline fully organic.
What made the difference.
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