GBP Optimization
GBP Optimization Checklist for Contractors
Your Google Business Profile is your #1 asset for local leads. This checklist covers everything you need to optimize it for maximum visibility and conversions.
Profile Basics
Correct primary category selected (e.g., 'Roofing Contractor' not 'General Contractor')
All relevant secondary categories added
Business name matches your legal/brand name exactly
Correct address and service area configured
Phone number matches your primary business line
Website URL pointing to your homepage
Business hours accurate and up-to-date
Business description written with target keywords
Services & Products
Every service you offer listed individually
Each service has a keyword-optimized description
Pricing context included where appropriate
Services grouped by category (e.g., Residential, Commercial, Emergency)
Photos & Media
Professional logo uploaded
Cover photo that represents your business
10+ project photos (before/after when possible)
Team photos showing real people
Vehicle/equipment photos for credibility
Photos geotagged to your service area
New photos added monthly
Reviews
Automated review request system in place
Every review responded to within 48 hours
Negative reviews addressed professionally
Review velocity consistent (not sporadic)
Review responses include relevant keywords naturally
Posts & Activity
Weekly GBP posts (minimum 4x/month)
Posts include photos and CTAs
Mix of content: tips, completed projects, offers, updates
Seasonal content planned in advance
Posts optimized with target keywords
Q&A Section
Common customer questions pre-populated
Answers written with helpful detail
Questions cover pricing, process, timelines, and warranties
Monitored for new questions from the public
Don't Want to Do This Yourself?
We handle all of this — and more — as part of our done-for-you GBP optimization service. Every item on this checklist is included, plus ongoing management and posting.
If you're a roofer, HVAC company, or plumber, we have trade-specific optimization strategies built for your industry.
Want us to audit your profile for free?
Book a demo and we'll show you exactly what's missing.
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